Today we are pleased to announce that Michelle O’Connor is joining Synapse as our VP of Marketing.
Michelle has 12 years of experience in marketing, most recently at Uphold, where she was the VP of Marketing and Community. In that role, she developed and implemented the brand’s marketing strategy, brought cohesion and intention to the brand voice, and facilitated Uphold’s online community. She also managed public relations, content marketing and development, and social media strategy. Before Uphold, Michelle was the Creative Director of MWQpr, where she developed and implemented multi-channel strategies to build brand awareness and loyalty for her clients, including lifestyle brands, small businesses, Orion Labs (Explore Ruby), and Apollo Education Group.
At Synapse, Michelle will lead Synapse’s marketing and community building. She will also oversee public relations, further elevate Synapse’s brand in the FinTech and traditional banking markets, and continue to build our community by amplifying the many voices within Synapse as well as those of our customers.
In addition to being well-established in the FinTech space, Michelle is also closely aligned with Synapse’s mission. She commented,
As a mother of two young girls, I believe we are all responsible for building a better world for future generations. In this unprecedented socio-economic crisis, we face a watershed moment for legacy finance, where the need for access to equitable financial services is at its peak. We cannot sit idly by; the time for change is now.
I chose Synapse because of its world-class team and its potential to truly revolutionize the financial services industry through a unique and robust product offering. I look forward to digging in and working closely with our customers and community to drive growth and build awareness worldwide.
Michelle has a proven track record of leading brand management, marketing communications, and community building in the FinTech space. We are excited to welcome her strong leadership and deep expertise to Synapse’s management team as we navigate our next phase of growth.